Directing Samples

While working for the social networking and dating app, Bumble, I concepted, produced, and directed a series of commercials centered around real people who actually met on the app. The goal was to spark their unique stories through a simple Questions Game.

I managed the post production of these ads personally and delivered multiple versions for each of the nine couples. These ads reduced cost-per-download/registration by half.

When faced with a micro budget for the new Das Keyboard 5Q ad, we didn’t panic. We pulled together the resources we had and I pitched a high energy style in order to keep the focus where it needed to be - on the product.