CASE STUDIES

 

NBA2K - Home Court Advantage
Writer, Director, Editor

The Ask: Create a 30 minute documentary from hundreds of hours of existing footage on the globe-spanning social outreach program of 2K Foundations.

The Solve: Having that much footage was a blessing and a burden, but by focusing on contained stories with common themes, the spine of the piece emerged. I wrote and directed some minor voice over to tie everything together so the documentary could appear as one cohesive whole, despite being cobbled together from footage shot by a myriad of crews and agencies.

Challenges:

  • 200+ hours of footage from 12 different production teams and formats

  • No budget for support and no creative direction provided

  • Craft a unifying story from footage of a dozen different projects with their own narratives

The Result:

  • Winner of the 2021 gold Clio award in the Social Good category

  • An impactful story with a unified look and style from multiple sources

  • Handled all editing, direction, titles, and sound design without need for additional support

 
 

NBCU - Law & Order SVU season 25
Creative Director, Writer, On-set director

The Ask: Create a way for non-local fans of SVU to engage with the NYC “Olivia Benson Plaza” takeover at Rockefeller plaza.

The Solve: We leaned on our social strategy insight of the overlap between fans of true crime and fans of SVU to create a sweepstakes done in the style of an interrogation “found footage” video that fans could solve. I wrote a script that made it all the way to the creator of the show and came back with zero notes.

Challenges:

  • Couldn’t be set in-world of the show or reference the characters

  • Had to promote the activation without excluding fans that couldn’t attend

  • Accommodate extremely short turnaround (we got the green light the same week we shot the spot!)

The Result:

  • One of Law & Order SVU’s highest performing IG posts within 24 hours

  • No notes from NBCU’s internal marketing team

  • Thousands of engagements on social

 
 

Grindr - Who’s the Asshole?
Creative Director, On-set director

The Ask: Direct Grindr’s first ever video podcast and craft an anything-goes world to match the energy of its celebrity host, Katya Zamolodchikova (RuPaul’s Drag Race, UNHhhh). 

The Solve: I focused on including moments that could play both visually (for the viewers on YouTube and Spotify) and for audio only (for fans listening on the go). We focused on props and set design that would be so striking that the guests would feel compelled to describe it and joke about it so that every audience member could have the full experience.

Challenges:

  • 5 episodes in two days

  • Extremely short post-production timeline

  • Balance content for both visual and audio-only deliveries

The Result: 

  • A dynamic set decorated to stand out from every other video podcast — Abstract, stylistic, and featuring the legendary backside of David (the statue)

  • 5 episodes filmed ahead of schedule and packed with celebrity talent 

  • Double the amount of scoped assets delivered (censored and uncensored) once YouTube began flagging issues with the statue

  • Incredible press attention from outlets like Variety, Cosmo, and Paper

 
 
 

Bumble - Success Stories
Producer/Creative and on-set Director

The Ask/Solve: This was a proactive pitch from myself to strategically lower the app’s cost per-download by creating a series of national TV spots utilizing the type of content that performed the best - success stories. Real people, real relationships, and all really possible because of Bumble.

Challenges:

  • Awarded less than half the budget required to produce these

  • Managing entire post-production in-house

  • Finding couples who met on the app and making them comfortable on camera

The Result:

  • Reduced cost per-download by ~50%

  • Edited entire series in-house with the company’s internal agency

  • Designed the core concept of a questions-based game to inspire impactful narratives

 

NETFLIX ADS UPFRONTS
Creative Director

The Ask: Create a motion graphics presentation for a series of talks that won’t be scripted until days before the event.

The Solve: My background as a motion graphics animator was key for this project. In collaboration with Netflix’s incredible design team, we created a motion toolkit that operated on design philosophy rather than a script. This allowed us to create an animation language that was pre-built, so we could assemble the final presentations once the scripts were finally locked.

Challenges:

  • Create over 2+ hours of content for unknown stats and titles

  • Design slides and animations that could work as text only or image only, pending what was cleared

  • Lock final designs and animations the week of the event once assets and scripts were delivered

The Result:

  • Hundreds of gorgeous animations that adapted seamlessly to new messaging

  • Ecstatic client that trusted us to deliver within the short turnaround

  • Efficiently managed animation and design process across post houses, freelancers, and Netflix